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THEN

THEN

After leaping on the back of trucks, writing his name on freight trains and using spray cans as tools of inspiration, THEN
discovered that his eye for design could lead him to The Magic Marketplace, his obvious skill could earn him a job working for Microsoft Zune and his drawings could land him an art show sponsored by Red Bull. After giving all props to his girlfriend, his mom and the AIDS Crew, THEN simply wants to stay true to himself and give back to the culture. With his heart displayed on the side of random buildings, on loose sketches and on apparel, the graffiti artist/graphic designer has worked for Akademiks, TROOP, Substance Skateboards and then some. Honestly, Format has interviewed many, but THEN there was one.

“The idea is: you’re solo in this world, you came in alone and you’re going to leave alone but in the middle you can do something positive.”

Format: How did you get the name THEN?
THEN: A lot of people have these real specific names or strong names and they usually want to make a statement with their names and I tried a bunch of different names. This one kid told me to pick a name that no one else had. I was like 16-years-old and so I went through all these magazines, did some research and just used the word “then.” I realized no one had it and no one did the letter combinations. I tried to not paint on spots that were public, wrote on my walls, I tried behind factories and that’s how you learn. You practice. I looked up the name and I thought about “and then what” and so, it was almost like the past, looking toward the future type of thing. That’s about it

Format: Take us back to the first time you tagged in a public place and give us a song that best represents what was going through your mind and body at the time.
THEN: A song? Wow. There is a song by Black Star called “Respiration” and in the beginning of the song there is a sample from a graff movie and the guy talking asks, “What you do last night?” The response was two whole cars and the first car in small letters it read: “all you see is” and in big silver block letters it read: “CRIME IN THE CITY” and the beat drops [laughing]. It reminds me of getting over on a spot and the next day catching those fresh daytime flicks, knowing that people are going to see it and be like “Damn they hit that spot. They are crazy!” [Laughing] It’s just that feeling- the raw feeling of the city breathing even when you’re asleep or on a billboard painting and feeling like you’re on top of the world. It brings back memories of the whole night, you know? That song just reminds me of everyone walking in the streets, going into the deli to get a quarter juice or at the basketball court where I was painting a wall and getting over that night, and I am damn happy I picked that, over the quarter juice.

THEN

Format: What makes a graffiti artist “great?”
THEN: Someone who can do all aspects of it and they understand art. Someone who is well-rounded in Graff- like you have a signature, like when you sign a check, but it’s your name. But its cool when you have bubble letters, but on top of that, a straight letters and then you have to do more complicated things that they call “pieces” you have to know how to use colors and you have to know why certain things are done and its not because you saw them on a computer. Before computers, everyone went out and saw the piece. You were only focused on your letter styles, your expression and your area. Not so much, “I saw something on the Internet today, let me copy it.” I think it’s about being well rounded and learning your history. It’s like being a Michael Angelo or studying in art school- you have to know art history before you can partake in it. You have to be a well-rounded writer and know your shit.

Format: Graffiti is one of the four elements in hip-hop culture. How much of a role do you think graffiti plays in the current state of hip-hip?
THEN: Um, none. [Laughing] It depends on what type of hip-hop you’re referring to. There’s a nation, there’s the underground- in underground it’s always been there and it always will be, if we’re talking about mainstream, I wouldn’t even call that hip-hop- that’s more like advertising [laughs].

THEN

Format: How do you feel about graffiti Clean-Up Crews and do you think it’s a valid job?
THEN: Everybody needs to pay bills and just like a garbage man doesn’t want to clean up trash, I’m sure they just do it to get by and it gives them an option- health benefits and all that shit. As far as the Clean-Up Crews, they’re just like garbage men- they’re just doing a job that the city is paying them for or giving them that couch to sit on, a door to close, a plate of food to eat- I don’t look at them as the enemy. They are [simply] regular people, just like you and me. I look at the Mayors and the law enforcement, as the people and then the guy washing the walls or paining is just following the leader. It’s not their fault.

Format: Have you ever been arrested while tagging or while taking the risk of displaying your artwork?
THEN: Um, nope. I’ve never been caught, but I’ve had too many close calls [laughing]. Like every time you get home after that one chase, its like that time you went drinking and you got all hung up and you’re like “I pray to God, I’ll never do this again.” You sit there and say to yourself, “Is it really worth it?” The next day, when you walk out, when you see your shit gleaming on a truck, or when one of your friends call you and they’re in another state like, “Yo, I saw a train pass by with your name on it…that shit is dope,” and then you’re content with the fact that someone out there is seeing it and it makes it worth it.

THEN

Format: If you could create the ideal tagging crew whom would you choose to be on your team?
THEN: The crew I’m in already. The crew I’m in is called, “The AIDS Crew” and its funny because a lot of people see the name on the wall and people are like, “What? AIDS? Who would write that everywhere?” I was inducted by the crew and wasn’t one of the starting members. It started as an acronym “Alone In Deep Space,” because in the art of graffiti whether you’re rolling with ten people or not, you gotta take care of yourself. When cops come, everybody has to look out for him or herself. The idea is: you’re solo in this world, you came in alone and you’re going to leave alone but in the middle you can do something positive. That’s how I look at it. The crew name is also like it disease. Not only does it consume you, but also it consumes your lifestyle. You put it everywhere and we spread it as much as we can. Whether we have positive reactions or not, we are not doing this for everyone else for ourselves and that’s all that matters.

Format: Robert “Bansky” Banks is one of the greatest graffiti artists of all time. Where does he fit in your line-up of greatest artists of all time?
THEN: Bansky? I wouldn’t consider him the greatest graf artist of all time. He picked the right thing at the right time and it made him happy and I guess it made a lot of other people happy too. Everything is personal opinion. Technically, things can be more refined or cleaner but I wouldn’t say “better” it’s just to each its own.

THEN

Format: Which hip-hop artists would you compare him to- Jay-Z, Kanye West, Souljah Boy or Lil’Wayne?
THEN: I’d say Talib Kweli or Mos Def. I couldn’t pick any of those guys.

Format: Who would you compare yourself to, if your work was translated into lyrics and your can transformed into a mic?
THEN: Hmm, that’s a tough one. I’ll take a Mos Def, put them with a Rakim and mix it with a Jay-Z and some Animal Crackers. Sometime you pick out the giraffe and it looks like a hippopotamus [laughing] and you don’t know what to think.

Format: Imagine you could go anywhere in the world to place the “THEN” logo/sticker. Where and far would you go to place your mark?
THEN: I’ve been to Tokyo, Greece, Austria, Hawaii, St. Martin and I would carry my ink to write somewhere. I’d go to the moon if I could.

THEN

Format: In your work there are a lot of faces that resemble condoms with eyes and expressions. What are they and what do they represent?
THEN: Honestly, its funny you asked because I actually never named them but I have friends who’ve called them “dickheads.” When I think about it, when I’m on the verge of being arrested or something similar, you have these older people asking you, “Why are you being a dickhead or why do you guys keep doing that shit?” it’s just the embodiment of mean mugging the wall, paint it, you go spot it, paint it, you spot it and you leave and you’re like, “Yes!” People look at you all dirty or look at you like you’re some type of a dickhead. My homeboy abducted “dickhead” and every since then they’ve been “dickheads.”

Format: That’s so funny. What’s your favorite kind of paint to use?
THEN: Whatever I can get my hands on. I like Rustoleum. It covers really good and they have a lot of dope colors.

Format: How long will you be tagging freights, walls and streets?
THEN: As long as I’m not paralyzed.

Format: Ha. Christopher Reeves.
THEN: Yeah, for me, its like asking, “When are you going to stop reading books, walking down the street or laughing?” It’s not a matter of when I want to stop…it’s a part of my life.

THEN

To see more of THEN’s work, check out his Flickr Photostream.

Helly Hansen x Atmos Collection

Helly Hansen and Japanese boutique, Atmos, have collaborated on a line of jacket and tees that are the perfect blend of functionality and style. Helly Hansen is one of the most reputable outdoor apparel manufacturers around and originated in Norway over 130 years ago. The collection with Atmos includes lightweight jackets in flashy colors, and basic HH logo t-shirts. Take a look at the entire lineup and as of September 3rd Atmos will be taking hold orders, but the actual collection will not be available until September 13th.

Justin Melnick’s “Arm Me” Exhibit

Justin Melnick is a digital artist/ photographer whose latest work is featured in an exhibition titled, Arm Me. Having spent some time in the Middle East, Melnick has imagined what war arms would look like if some of the most renowned designers like; Louis Vuitton, Gucci, Chanel, and Pucci had input. The outcome is a thought-provoking series of posh ammunition, definitely worth a peek. This exhibition starts September 2nd at Gallery 385 in New York City.

Info. Image: Josh Spear

10 Deep Fall 2008 Look-Book

10 Deep has released their Fall 2008 look-book for their Delivery 1 collection, which they are calling, Veni Vidi Vici. This season, 10 Deep has used the status America’s government as an influence on their designs. “This Fall, we’re chiming in with our take on the real order of the new world, in a collaboration inspired by our country’s crumbling economy and failed Manifest Destiny tactics” explains 10 Deep. Check out the entire look-book here, and expect online retailers to start carrying the new product as of September 2nd.

Hall of Fame x New Era Mesh Triple H 59Fifty Fitted Caps

Hall of Fame has come out with the new Mesh Triple H fitted caps as a special release. The caps, which will be released in grey, purple, and black, will not only fit perfectly, but also be nice and breathable. The Hall of Fame x New Era Mesh Triple H baseball caps are scheduled to release September 1st, Labor Day.

Info. Image: Strictly Fitteds

Ubiq eL Satin Pack

Ubiq has come out with a new satin version of the brands most popular model, the eL. The satin quilted sneaker is a chic alternative to a typical suede or leather shoe and is available in white, black or silver. The eL Satin won’t officially be released until mid-September, but Flauge is reserving orders now.

Info. Image: Freshness

VOCAL TONE: Artist, SUE ONE

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My homie SUE ONE has been around for a while in the graff world. He is one of those cats that is non-stop on the grind. He creates a prolific amount of work and as is the case with many graff artists these days, he is on the come up. Finally, the graff scene has been embraced by the mainstream. This will of course be a blessing and a curse in many ways, but for SUE ONE, it seems to be all gravy.

When I first me Raul, it was when he was a tattoo artist in North Bergen, NJ. SUE was inking up my other homie Steady Nixin with a custom tat of his MPC2000. Raul, has his hands in mad projects. He is a DJ, a musician, a tattoo artists a graff writer and probably some other shit that I dont know about. At the end of the day, he is an artist and a real cat. He is himself and could care less about what “demo” he should fit into. So, lets get into it with my homeboy Styles Under Evolution, aka SUE ONE.

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TONE: Some people don’t know how you have contributed to the graff scene. Give me an idea what ways you have been influential.

SUE: At the time when graffiti was making its transition from the trains to the streets, I made my debut and also made a big impact in the New York City Graff scene. That was back in 1987. Getting up high, with the fattest caps was my trademark. At that time, we didn’t have stores or the Internet or anything where we could buy fat caps. It was all hands on techniques that took us to the next level. Bigger, Higher and Fatter was the motto.
With this mind set, me and my partners HEC & NOSE set on a thirteen year run from 1987-99. Until this day, I still got tags running in different boroughs. I made my mark in one decade and presently, I am evolving on to the next level. Along with other great Graffiti artists, we have helped pioneer the biggest subculture in the world. A free way of expression no matter what society thinks. This is one art form that will never die!

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TONE: Do you remember the first time you tagged up? When and where was that? Can you remember what was going thru your head and why you did it?

SUE: The first time I tagged up was in the back of my building on 169 St., way back in 1980. I remember being so stoked because I had found a can of paint, I started to write on a wall to mark my territory. Seeing my tag from across the building on my way to school every day got me amped up.

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TONE: Why do you still actively bomb? Most graff writers have put their cans into retirement but you have been steadily bombing since you started writing.

SUE: I’m just going through all the different levels of graffiti. I am evolving with the times. I learn more and more each day and apply that to my work. It’s what keeps me going.

TONE: Tell me about “Graffiti Sundays”. I covered one about a year ago, but you haven’t stopped!

SUE: GS is one of those things that you do for fun and it just takes on a life of it’s own. I hooked up with my boy Lust at the end of 2006. He wanted to come back into the Graff game. Not on the bombing tip but more on the piecing side of it, and that was fine with me. So on January 28, 2007,
LUST, AEK, SCET, ZKAE, EDAM and myself got together and did our first production.

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When I got home that day, I put together a layout to share with my peeps. I called it Graffiti Sunday just for fun. I emailed it and posted it on my friends’ myspace.com’s pages. Soon after that, we started to piece every Sunday. Because most of us are older cats with kids and fulltime jobs, Sunday is the only day we can escape to do our thing. Soon after the fifth episode, other writers stared to contact me. and asking me how could they get down with GS. I hit them back and started hitting different spots. So far we’ve been to Newark, Passaic, Brooklyn, Bronx, Queens, Connecticut, New Brunswick, Upstate Nyack, and Staten Island.

And so far, it’s been one year and 8 months of non-stop burning every Sunday.and it just keeps getting bigger. In 2009, GS is going global. We’ll be reaching out to other writers from different countries. A tour is in the works involving writers from Silver Caps & JAO crew. I just wanted to piece and got more than I expected. And that’s cool with me.

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TONE: Who have you worked with on Graffiti Sundays?

SUE: Wow that’s a mouthful. To date, GS as showcased the following:
LUST, SCET BOOM, AESOP, AEK, RONE, NAST, ZIK, ZKAE, JOUST, MIKE DIE, EXIT, AR, ZAR, CASE, CESO, ABES, D5, TONE, KOMAR, CENT, DRE, EDAM, THEN, DZL, LOSER, YODER, ELU, ROND, DEMER, BEAN, SOCO, RUSK, PLASMAS SLUGS, RUSK, WEZ, EROTICA 67, CLARK, PANIK, VERONICA STAR, QUESTER, NAB, LOUIE 167, RE, SOEL ZIMAD, PURE, TORCH AND DSENT. There! I think I got everybody.

TONE: I see you’re being commissioned to do work in people’s homes! Thats dope! Tell me about some of those experiences and who has commissioned you.

SUE: I recently did an installation piece in interior-designer-to-the-stars Michelle Boyce’s home. I did this project in collaboration with artist Will Santos and poet/actor Mums, whom you may have seen HBO’s OZ. The result was a chic, urban design that gets your attention as soon as you enter the home. After that project was done, Michelle Boyce called me back and asked me to design a super-hero with a hip-hop theme for children. It was for her son’s room. Both projects were subsequently featured in an article in Uptown Magazine’s summer 2008 issue. I feel these projects have taken me to the next level because I got to work with talented people in a different artistic environment. Now I’m ready to hit a new market and that gets me amped!

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TONE: In most of the interviews I have done to date, I always bring up inspiration. As a creative person, staying inspired is sometimes difficult. Most artists have things they do that inspire them and recharge their creative batteries. What kind of things do you do and what are some of your personal challenges around staying inspired?

SUE: Life and its every-day challenges inspire me. Being open minded and sharing ideas with other artists helps me to be creative.

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TONE: Tell me about some of the other projects and collabos you have in the chamber.

SUE: I have a graffiti-coloring book called Graffiti Fun in collaboration with Lulu Publishing. You can see/purchase the book at www.lulu.com The book shows different illustrations of characters and 3D graffiti fonts that kids and urban collectors will love. I was also art director in a film called Sacred Game. It’s an independent horror film written and directed by Berdardo Chilindron, who’s a good friend of mine.(Thanks to Bernardo and Otheramerica for letting me be part of the Sacred Game project.) I have other projects in the works, but I can’t mention what they are just yet. Gots to look fresh for 2009!

TONE: You are also a DJ and musician. Have you been actively pursuing that or is it just a hobby? Tell me more about this side of you.

SUE: Like with every thing I do, it started out as a hobby and ended up becoming something else. I DJ’d at the Winter Music Conference in South Beach back in 2005. I hosted monthly party called Hunger in NYC’s lower east side for a year. At the same time, I was producing house tracks for Orbit lounge and Chemical Soul records. That was a crazy time let me tell -ya!
Then, in 2006 I got picked up by an internet radio station called FJS Radio to do a live show. I called it the Urban Assault Show. I hosted and DJ’d on it along with Ohmz, a former member of the rock band IIll Niño, DJ Brown 13 and Dee Shot, both from Cre8tive Studios. The show ran for a year. Now I’m just DJn’ for myself but am also still jumping into a few music projects.

TONE: What were you like when you were a kid?

SUE: I was curious.

TONE: What were you like in school?

SUE: I wasn’t a bad kid in school; just regular. But after school, it was a different story.

TONE: Do you have a drug of choice? What is it?

SUE: No chemical drugs. Only all natural stuff for me.

TONE: Any last words or shout outs?

SUE: Sure. I would like to thank Tone and Format Magazine for this Interview. And a big
shout-out to the Graff world in general. ORGANIZED RESISTANCE!!! STAY UP!

Benny Gold Doughboy Fitted

Benny Gold Doughboy Fitted

Benny Gold is getting set to release this Doughboy New Era fitted from his Fall/Winter 08 line. The inspiration for the hat comes from Ice Cube’s character in the seminal ’90s flick Boyz N The Hood. The hat will be available in two colorways: tan/black and blue/white. Both feature satin lining with a tonal paper plane argyle print.

NO ONE CAN KEEP THEIR HANDS OUT THE COOKIE JAR IN NYC!

Check Travie from GCH wearing LeRoy Jenkins’ Velvet General M65 jacket in his latest video with The Dream.

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Times Neue Roman EP Release Party

Times Neue Roman EP Release Party

Join Toronto darlings Times Neue Roman and Styrofoam Ones for a night of art and music, celebrating the release of Times Neue Roman’s “To Die” EP on Friday, September 5th. In addition to sets by Times Neue Roman and Styrofoam Ones, music will be provided by Eli Escobar (NYC) and More Proof DJs, as well as live visual art by Eepmon.

What: Times Neue Roman EP Release Party
When: Friday, September 5th (Bar serves till 4AM!)
Where: The Drake Underground (1150 Queen St. West
Who: Times Neue Roman, Styrofoam Ones, Eli Escobar, More Proof DJs, Eepmon
How Much: $5

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