Roc Nation representer J. Cole was seen on the MuchOnDemand television show (Canadialand’s answer to MTV or some shit) reppin’ ®Society Original Products‘ The People’s Choice New Era fitted at the 3:20 mark. Cop yours here at Karmaloop, and stay tuned for an ®S.O.P. surprise next week. In the meantime, click the image above to check out the interview – this dude is next, we swear.