Advertising is increasingly infringing on our public spaces, and the privilege of leveraging our city for commercial ends should come with a responsibility to keep them healthy. Almost all other forms of advertising subsidize content in exchange for your attention. The billboard tax is a fair and just means for private advertisers to take responsibility for their impact on the city.

What it will mean?
What’s at stake is a revolutionary new approach that will help bring balance in our communities. The billboard tax will provide the funds for proper enforcement of the new billboard bylaw as well as generate new funds for art in the public sphere – including murals, sculptures, festivals, accessible arts programming, outdoor performances and more.

This is not just about increasing funding to arts in Toronto (which lags behind most other cities in cultural spending). This is an opportunity to start building the beautiful and creative city we all know is possible: to nourish communities; to reclaim and rehabilitate our public spaces, and to build our city’s economic potential. For every dollar of public arts funding in a regional economy, eight dollars are generated (McKinsey Co.) Investment in arts and culture is proven to be effective in cultivating healthy and prosperous communities — don’t miss this opportunity to be a part of transforming our city!

Implementation of the bylaw and tax would dramatically increase arts funding in Toronto while democratizing access to expression public space. At the target of 18 million in revenue it would create the opportunity for:

- An historic increase to Toronto’s arts and culture budget, potentially doubling the number of artists and projects receiving grants.
- Providing approx. $100,000 annually to each Toronto ward for urban beautification, streetscape improvement, and green initiatives
- Provide approx. $300,000 annually to each of Toronto’s 13 priority neighbourhoods to support accessible youth arts programming.
- Creation of a well-supported bylaw enforcement team to keep pervasive illegal advertising in check and an arms-length variance system.