Runaway success Herschel Supply Co. presents us with this look at their Spring 2013 collection in a beautifully shot lookbook. Instead of focusing in on tight product details, the lookbook skews towards huge vistas where the bags are conveyed as a way to facilitate exploration. The outdoor lifestyle and the utility of their products is communicated surprisingly well through this lens. Included in the collection are brand new models, in addition to bright spring colorways and prints for their more established pieces. Expect these bags to drop at retailers within the month.
Erik R. Adler
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