Video: adidas Presents “Primeknit”

adidas offer us a humorous look at the creation of its ‘Primeknit’ material, first introduced during the London 2012 Olympics. Not just for ‘Lazer Pterodactyls’ anymore, ‘Flyknit’ represents a new trend in manufacturing that emphasizes the highest levels of efficiency and little-to-no waste in the production process. Currently there is some contentious debate surrounding adidas’ ‘Primeknit’, since Nike claims it’s just a little too similar to their ‘Flyknit’ offering. We think there’s plenty of knitting to go around for all of us.

Erik R. Adler

Erik R. Adler

Editorial Director
Erik Adler is the Editorial Director for GroundWave Media Group. He's what you might call 'Man Pretty'
Erik R. Adler

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