He wasn’t asked for a list of things he thinks changed or moved or impacted the design world but rather a list of stuff he enjoyed or liked or that developed him as an artist etc etc… personal meaning!

I think his list has been taken far out of the context it was originally meant

Corny and absurd. If you want to put a project of yours in the top 3, at least put it at #3 and have a little humility.

The other list above (in the comments) is also great. Loving both.

Check out Si’s work @ http://sihilldesign.com

big up si. hill. Wii had to be in there somewhere. and i dont even play videogames.

Next time however get a real artist who isn’t self obsesed and can perform “new” styles that aren’t just cut n paste and multiply.

I’ve never actually done this before and it is surprisingly difficult to pick and choose but anyway….these are the designs that rocked my ’07.

1/ PRODUCT – Apple iPhone
http://www.apple.com/iphone/

What’s there to say that hasn’t already been written about this product? A truly iconic piece of design (again) from Apple, it does make you wonder when/if the wheels will ever fall of this company, just when you thought they might slip at such a crucial time for them, they announce the iPhone. Elegant, simple, user friendly, timeless.

2/ PRODUCT – Nintendo Wii
http://wii.nintendo.com/

Ok so for years the gaming community has been trying to figure out how to cross the boundary. The boundary being, they’ve only a tiny market, mainly being the young single male. In 2007 Nintendo blew that wide open and fought off mighty competition from the PS3 and Xbox 360…. They released the Wii to the world and with it’s user interface centred design ruled the gaming world. Even my mum who’s 53 and about as computer literate as a door knob asked for one this Christmas. Genius.

3/ AD-TV – Skoda Fabia
http://www.youtube.com/watch?v=NwBE1l6QexU

My favourite ad of the year, the soundtrack is a master stroke (Julie Andrews singing My Favourite Things) a car made of cake, the strap line? Skoda Fabia – Full of lovely stuff. I just love the way car makers are having to change their ball game when it comes to advertising these days due to the whole, killing our earth thing (ssssh) which is in turn allowing for more creative freedom and more risk.

4/ ARCHITECTURE – Re-opening of St Pancras Station, London
http://www.bbc.co.uk/london/content/image_galleries/stpancras_dev_gallery.shtml?9

This station was always something special but it’s been given a massive makeover and was unveiled in 2007 having been nearly demolished in the 1960’s, it’s amazing and truly breathtaking inside with a roof that seems to go on forever.

5/ VIDEO-MUSIC – D.A.N.C.E. – Justice
http://www.youtube.com/watch?v=fo_QVq2lGMs

Jesus…no pun intended….Where to start about Justice, having murdered stereos everywhere all summer long with their debut Cross this year. They go and release a video so fat with creativity it had to put extra holes in its belt and walk with a waddle.
6/ ART/GRAPHIC – Shepherd Fairey
http://obeygiant.com/

Shepherd Fairey getting more recognition around the world. Which can only be a good thing, the guy’s a true legend and workaholic, maybe it’s something to do with the fact he’s been blind in both eyes and he’s suffering from life threatening diabetes. I’m always dumb founded when I find one of his more layered pieces and I try to work out how long it must take him to create it.

7/ AD-TV – Cadburys gorilla advert
http://www.youtube.com/watch?v=iKdQC-hbY7k

A guy in a monkey suit, playing the drum intro to a Phil Collins track… I’d loved to have been in the board room when they pitched this. Such a risk, well taken. Rising obesity cases throughout the UK are making junk food advertisers think twice about using images of people actually eating their products and are exploring other avenues such as….people dressed as monkeys….playing the drums….to phil Collins…which is great!

8/ FASHION – TRUSSARDI’s Conveyor Belt Showcase Preview
http://www.thecoolhunter.net/fashion/TRUSSARDIs-Conveyor-Belt-Showcase-Preview/

With the amount of time we’ve all spent waiting for our luggage at a conveyor belt I’m surprised it’s taken until 2007 for this idea to come to fruition. An amazing way to showcase a new line.

9/ AD-TV – Coca Cola the Happiness Factory Ad
http://www.coca-cola.com/HF/index.jsp

The sort of advert that has adults secretly wishing that this kind of thing happened when they buy a coke and kids thinking that this does actually happen when their dad buys them their coke. The original advert has now been made into a lord of the rings-esque adventure featuring all of the previous characters and is, of course, mental.

10/ PRODUCT – USB battery
http://www.usbcell.com/

In a world where your neighbours dog is reading up about it’s own carbon footprint I thought I’d put an eco design in here for good measure. Charge your batteries via USB, no cables just a battery, OK granted they haven’t as large a capacity as a normal rechargeable but I’d rather these than carry a charger and of course saving the planet a little as well…

To be fair to Brand Nu, Radim was giving his personal opinion and had no involvement in the choosing of the title. The title is definitely misleading and will be changed to reflect the nature of the list.

Bear in mind, however, that all of this year’s lists are opinion based, regardless of if they appear objective or subjective. Some authors chose to pick their personal favorites, while others decided to work with a larger scope.

Thank you again for expressing your opinions. Please continue to do so. Format’s community is what makes it such a great place. If you have other nominations for the top design moments of 2007, we would be happy to see them here.