Rick Williams and Roland “Ro” Coit are the pre-eminent sneaker heads in Detroit and owners of the premier sneaker shop in the area, Burn Rubber. Since they took over the store in 2007, Rick and Ro face challenges every day as they grow Burn Rubber into a worldwide lifestyle brand. In this inaugural episode, Rick and Ro are approached by Detroit Tigers big bat Prince Fielder to find an ultra-rare pair of Jordan E4′s.
Erik R. Adler
Editorial Director
Erik Adler is the Editorial Director for GroundWave Media Group. He's what you might call 'Man Pretty'
Latest posts by Erik R. Adler (see all)
- Stussy ‘Animals’ Trucker Cap - April 10, 2013
- Head Porter Spring/Summer 2013 ‘Black Beauty’ Collection - April 10, 2013
- Jay-Z’s “Made In America” Music Festival Teaser Trailer - April 10, 2013
