In a bid to promote higher learning, social and political awareness, Alphanumeric has opened a pop-up shop in Ottawa’s NORML clothing retail outlet. The collaboration of Alphanumeric, NORML and Sneeze magazine entitled The Study was conceptualized and executed to bring back awareness to Alphanumeric… visitors to the 700sq foot retail space can browse through the latest fashion lines and engage with the elements of the store that best trigger awareness.