Nudie Jeans Spring / Summer 2010

Those Swedes just know denim – whether it’s Cheap Monday, or this offering from Nudie Jeans‘s spring / summer 2010 collection, they simply know what they’re doing. Nudie is pushing lightness, and brightness, with pale shades of blue washed to the point of white, anchoring this collection – perfect for the warm weather. Not to put themselves into a corner, Nudie plans to call its Fall / Winter collection ‘Black Injection’. Variety is the spice of life, afterall.

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