Start-up apparel brand Primitive opened 2009 with it’s new Spring collection including this two-tone fitted cap. The trademark ‘P’ is solid upfront whilst the ‘On the Blvd’ embroidery on the back salutes the brands current location on Ventura Boulevard in Encino, California. Having only been in the game since 2008, it seems likely Primitive will soon become a contender in the ever competitive street wear arena, here’s to a successful year fellas!