Drinking makes you smarter. Well, not exactly, but the Beck’s Canvas project is definitely helping to supply the masses with an art education. As part of the collaboration between the German Brewery and London’s Royal College of Art, from August 1st until Christmas bottles of Beck’s beer will feature labels of illustrations by four emerging artists. Beck’s Canvas will be producing 27 million of the artistically enhanced bottles. Drink up, and collect them all.
Info. Image: CR Blog