Nike is going all in to promote the world’s inaugural World Basketball Festival in New York by completely transforming Niketown New York into a basketball haven. They turned the store into a faux arena with nets, locker rooms, jerseys, and other things you might see if you were on a tour of a basketball arena. Even floating larger-than-life figures of Kevin Durant, Yi Jianlian, Anderson Varejao, and Jose Barea suspended in a clash-of-the-titans type installation.
NikeTown New York
6 East 57th Street
New York, NY 10022
Latest posts by Kenneth Tan (see all)
- Feet Mayhem by Chairman Ting - August 30, 2010
- Hello Kitty x Mark’s 2011 Zipper Slide Diary - August 26, 2010
- Girl Skateboards for (Product) RED Mike Carroll Skateboard Decks - August 26, 2010